Patent - MasterCard Unveils New Corporate Name and Brand Identity to Reflect Company's Vision and Globally Integrated Structure

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MasterCard Unveils New Corporate Name and Brand Identity to Reflect Company's Vision and Globally Integrated Structure

MasterCard Unveils New Corporate Name and Brand Identity to Reflect Company's Vision and Globally Integrated Structure

MasterCard Inc. (NYSE:MA) announced today that its principal operating subsidiary, MasterCard International, is introducing a new corporate name, MasterCard Worldwide. The company is also unveiling a new corporate signature and adopting a new corporate tagline, The Heart of Commerce™, to reflect the company's globally integrated structure and its strategic vision of advancing commerce worldwide.

“MasterCard Worldwide is a driving force at the heart of commerce, enabling global transactions and bringing insight into the payments process to make commerce faster, more secure and more valuable to everyone involved,” said MasterCard Chief Marketing Officer Lawrence Flanagan. “The new corporate brand better represents the globally integrated structure and unique insights that MasterCard leverages to deliver business value to

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Originally an impression made on gold and silverware introduced in the beginning of the fourteenth century in England to identify the quality of the metal used. Later, a mark to identify the maker and year of production.

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Form PCT/IPEA/401, filed with an International Preliminary Examining Authority, demanding that an international application shall be the subject of an international preliminary examination.

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That aspect of design that makes a product work better for its intended purpose, as opposed to making the product look better or to identifying its commercial source.

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